TutmeeMoscowMoscow, Dmitrovskoe highway 50 building 240

Logo of the Royal Cedar company

The Royal Cedar company has specialized in the construction of high-end cedar homes and larch for more than 15 years.

The secret of the company success is using the emerging technologies, quality materials and experts with the experience of more than 20 years.

We had an aim to develop the most important element of brand identity – the logo.

Баннер
 Let's start!

Let's start!

In the first phase we had a briefing and figured out the customer wants.
Let`s imagine that logo is a piece of music. Describe it.
It's obviously classical music that is well-known through notes. This music has a respectable reputation This music performed at 62 beats per minute. While listening this music you relax and feel stability and success. It`s music for leaders.
We suggested the client to assess logos of well-known brands in order to understand preferences and to be finalized.

Mind Map

The next step of the project is an analysis of the target audience, the drafting of the Mind Map.
Designer uses the Mind Map during the preparatory phase, figures out the creative idea of working and then develops it.
Based on customer`s wishes and analysis, we started a project.

Mind Map

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4 concepts

We suggested 4 concepts to the client so that he can choose the best one. Eventually we highlighted the following variant

Minor alterations, putting logo on mock-ups.

Картинка

Картинка

Картинка

Картинка

Картинка

Картинка

Stylistic decision

Stylistic decision – strict, modern and business style.

The logo emphasizes the high status and main advantages of Royal Cedar – reliability, quality and respectability.

Stylistic decision

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Result

Our joint work with the client was productive and interesting.  That is why we didn’t stop with the logo only and have continued our cooperation. Now we are developing the website for the Royal Cedar company which you can see very soon on our portfolio website.

4

concepts

+5

new projects

25

work hours