TutmeeMoscowMoscow, Dmitrovskoe highway 50 building 240

Corporate style Alarm

The group of companies Alarm.ru is one of the leading Russian developers in the area of vehicle safety and systems of video monitoring.
The group of companies Alarm.ru has come a long way during 12 years from a small maintenance sector to vertically integrated industrial group. As a result, it launched more than 10 projects.
All the projects of Alarm.ru are associated with one aim - promoting human security and movable and immovable assets.
“We have always successfully been confronting those who believes that it is possible to steal someone's property. That`s why the equipment that we work with and install in our client cars and houses is reliable, qualitative. Moreover, it was tested for years”
Usually we start developing of a new corporate style with logo but not this time.
We had an aim to develop a new corporate style that would be memorable and recognizable using the current logo.



We started the formulation of corporate identity elements with pattern. There were suggested some variants relative to the corporate colours.
The client liked one of the variants immediately.
The style-forming element is the geometric figure “triangle” that represents the united pattern/ texture. Its angles symbolize “cornerstones” of Alarm philosophy: quality, reliability and technological effectiveness. These 3 key factors constantly remain relevant. It contributes to the promotion of solid and unified Alarm image that strengthens the customers` trust to the company.

Car branding

  • Hyndai Solaris. Hood, 2 front fenders, doors, the lid of the trunk
  • Flatbed truck. - Body branding
  • Bumper stickers with logo (10х10)
  • Frameworks for the state car plates
Car branding


Stationery and office

  • Corporate pattern
  • Business cards
  • Pens
  • Notebooks
  • Folders
  • Leaflets
  • Letterhead
  • Packaging
  • Boxes of various sizes
  • Duct tape




Brand clothing

Brand clothing

  • Polo shirt
  • Shirt
  • Jacket
  • Cap

Signboards designs

  • 3D signboards
  • Press-wall
  • Lightbox
Signboards designs



Guideline is the guidance on the use of corporate identity.
Thanks to the company`s growth the operating rules with style were systemized, the principles of the front-end developments were formed and the materials for internal use were created.
The guidance is necessary to protect visual company image. It is used for development of new advertising materials and new products.
Each section of the guideline contains recommendation on the use of the elements of corporate identity.

Style creation is based on the thorough work with details.
Reliable partner`s image is created with the help of the perfect combination, rhythm and the contrast.

The result

Created identity demonstrates characteristic features of the company – reliability, safety and functionality.




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