TutmeeMoscowMoscow, Dmitrovskoe highway 50 building 240

Fully responsive landing page SuperOsago

The group of companies “LAT” provides support services to motorists – supporting on the accident site, dealing with an insurance company, car repairing without extra charge, an independent experts' examination.

It was our first joint project. This time we developed landing page for advertisement campaign of SuperOsago card that could explain to the user all the advantages of this card and reduce the pressure on managers of the company.

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The prototype wireframes

The prototype wireframes

The work started with identifying the avatars of potential clients on the basis of the examination of requests in search engines, discussions at forums and social networking. The most important stage while developing the landing page was to identify the target audience correctly, find out what might be useful and attractive for everyone.
Thanks to the first block where you can see the girl-motorist is yellow clothes, the user understands that the website provides services for motorists.
The color had been chosen deliberately – yellow color enhances the concentration, promotes fair and quick decision-making.

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The superOsago card

The superOsago card appears but the users don`t know about its opportunities. In the next block there are main types of service and their advantages in the form of icons.
Undoubtedly, it is difficult to disclose althe details of services in a simple landing page format . Our aim is to demonstrate shortly the card benefits and capture client’s attention
The website demonstrates the benefits of superOsago card that would help to free from fears and anxiety during the address the consequences of accident. All the problems will be solved if you have the card.

 

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Details

The services are summarized eminently affordable and informative. We described vividly an action plan of insurance claim with the help of icons.

The call to action buttons are placed in each block of the landing page. The user can submit an application on the website and can get an immediate consultation.

The calculator of benefits

With the help of the calculator we reduced pressure on managers of the company. The user can calculate the benefits from getting card on his own.

The calculator of benefits

Responsive

Landing page is mobile and desktop compatible that makes the work with the website easier. In other words, the client can calculate the benefits and submit request for a card using computer, mobile phone or tablet.

desktop (1920)
laptop (1366)
tablet (768)
smartphone (320)
Example
Device
Example
Device
Example
Device
Example
Device

The result

The website represented a unique basis for the strategies of moving the company forward in the Internet. The campaign demonstrated high results - on the first day after its launching there were received more than 37 requests. Managers didn`t have to explain the benefits of an offer as the users had read it on the website and calculated the profits on the website already.

27%

conversion

+2 100

visitors per month

557

issued cards in 10 days

Полная версия

Сайт