Kenwood promotional website
Kenwood is a key player in the market of household appliances.
Every 3 seconds someone is buying the Kenwood item because it`s not only high-quality household appliances but style and street cred.
Many owners of Kenwood technical equipment have already valued the highest quality of services and the company does not stop on reached.
Kenwood has found the new way of client interface and they made it much more comfortable and user-friendly.
It is not only the virtual book of cookie recipes
Kenwoodbook website is created for the owners of Kenwood kitchen household appliances. Thanks to them, everyone can find dishes to his taste and get step-by-step cookie recipe.
But it is not only the virtual book of cookie recipes.
The main objectives of the website development:
- Growth of additional sales of related products
- Increasing of the “Kenwood” brand popularity
- Additional marketplace for to advertising companies
- Gaining additional profit
Problem Statement and exploring of the business – area
Before the work started, we had worked hard to research the market: we defined the target readership, examined the needs, looked at their - competitors. Moreover, we studied the frequency and quantity of requests in the search engines. Based on the information received, we had moved into the next stage of its work.
Technical requirements and wireframing
The detailed brief and interactive wireframes of each page have been granted to the client to align. Thanks to that stage, we were able to ascertain accurately the amount of work, prepare the required content in advance and move on swiftly to the stage of programming. The user can go to the relevant page of the website in accordance with the requests as we didn`t forget about the SEO.
You are welcome to have a look at blocks with dish categories On the homepage that allows to make the switch on a specific section. The common vision of the website design is based on it. Informative and not complicated style of the company is saved. Images of recipes on the website are universal. To create previews of recipes the site administrator can put the image by itself and get the high quality visual content without designer`s help.
Catalog search and filter allow to choose dishes using various parameters or find by name.
A clear step-by-step plan of preparation the dishes. The user of the website can add favorite recipes to Favorites or put that on the profile in social networking.
A clear step-by-step plan of preparation the dishes. The user of the website can add favorite recipes to Favorites or put that on the profile in social networking. The certain nozzle is used for the food processor for each recipe - Using of the cross-sell with offers of related products.
Responsive design of the website provides correct displaying on different devices and adapts itself to given sizes of the browser window.
Content managing system (CMS) makes it possible for the administrator of the Site to make adjustments easily without expert guidance.